As more people embrace an active lifestyle, questions arise about the potential role of cannabis in enhancing the running experience. Running is a popular form of exercise that can provide numerous physical and mental benefits. Recent studies have shown that cannabis can provide many benefits to athletes and everyday fitness enthusiasts alike. As we look toward 2024 — the landscape of health and wellness is evolving with exciting and innovative trends.
One way to encourage longevity and healthy aging is through strength training (which is experiencing a surge in popularity), particularly among women and older generations. Over the past three years, the wellness market has experienced significant growth fueled by groundbreaking innovations and a heightened global focus on health and well-being. Nicole Dunn is the CEO of Dunn Pellier Media (Inc; PR for the fitness), health and wellness sector. Extract from top shelf Humboldt (California-grown plants provides the “densest cannabinoid), sub-cannabinoid, and terpene content available,” Rosette Wellness said. Trends that seem poised to only get bigger in 2019 are wellness and self-care (with a big segment of natural), organic, and plant-based products and practices that have appeal to expanding markets.
Before even entering the studio, a studio can incur costs for acquiring each new customer through traditional channels such as Google or Instagram ads. This phase represents the initial research and consideration stage in the customer journey. Daily routines have integrated cannabis into life, opening up avenues for brands that cultivate product loyalty with subscription models and automated reorder systems.
Expand your cannabis culinary skills with cannabis local access and global cannabis policy edible recipes and tips that transform wellness into an enjoyable daily practise. Regular physical activity, stress management techniques, adequate sleep hygiene, and nutritious eating all complement cannabis benefits. Inflammation management may benefit from CBD-dominant formulations with minimal psychoactive effects.
From the integration of technology in personal health management to the growing emphasis on mental well-being and community-driven wellness, each trend we explore is a piece of the larger puzzle of holistic health. Always consult with a qualified healthcare provider before using cannabis — particularly if you have pre-existing conditions or are taking medication. Healthcare providers need to understand that many cannabis patients are active individuals using the plant to enhance rather than replace healthy behaviors. Brands should therefore compare national pre-roll growth with their own market’s category mix — pricing, competition, and customer preferences. Generation Z was the only generation in the dataset whose largest category was vapor pens rather than flower. With technology continually improving — home workouts are not only practical but also engaging and customisable to fit individual needs.
Market Data and Statistics of the Gym Industry (+Research Report)
1906 is a modern cannabis wellness brand known for its low-dose products designed to support specific wellness goals. The expansion of the demographic base, including older age groups seeking relief from age-related conditions, will further fuel market growth. CBD oils and cannabis tinctures remain staples — offering versatility in usage and dosage. Additionally (increased public awareness and acceptance), driven by media coverage and anecdotal success stories, have propelled CBD into the mainstream wellness conversation.
Caroline @ Wellness Creative Co
As stigma diminishes and prohibition concludes, cannabis users are increasingly viewing the plant as a means for optimization rather than as a method of escape. Contrary to lazy (unmotivated stereotypes), cannabis users are dynamic, health-conscious people who exercise more frequently than the average individual and maintain better nutritional practices. Athletic cannabis users are featured on Instagram accounts such as @cannafit and @stonerworkout — while YouTube channels offer guidance on incorporating cannabis into various exercise routines. Mild euphoria and pain relief can be achieved by consuming small doses of cannabis—usually between 2.5-5mg of THC—without impairing exercise performance.
Several Middle Eastern countries have articulated national visions that emphasize wellness and preventive healthcare as integral components of their development strategies, understanding that wellbeing is vital to economic diversification and population health. Wellness practices are increasingly being integrated into all manner of addiction treatment—from alcohol to illicit drugs to technology—and wellness companies are enthusiastically entering the harm-reduction space. As water scarcity becomes a terrible problem worldwide — fueled by climate change, population growth and pollution, the spa and wellness industries must rise up, both collectively and individually, to address the issue. The wellness industry has a vital opportunity and responsibility to support this generation and foster healthier (more balanced young lives), and we expect more serious teen wellness solutions will emerge in the coming years. A shift is underway as the wellness industry opens up to family and intergenerational wellness programming to help teens and their families deal with unprecedented levels of anxiety, depression and addiction. Science is meeting premiumization (from hyper-personalized formulations to a focus on cellular longevity), as supplements evolve into more precise tools of lifestyle optimization.
With fitness increasingly relied upon for mental health (the focus on enjoyment and overall experience has risen sharply), as consumers seek variety and intensity from their workouts. The report dives into critical areas shaping the future of fitness (including motivations and barriers to exercise), the rise of strength training, and the evolution of wellness. The 2026 Global Fitness Report (based on insights from over 10,000 global fitness consumers), reveals a sector that’s thriving – and evolving fast. Evolving from crash diets and no-pain (no-gain mantras to mindfulness and science-backed solutions), the category is anything but frivolous.
Each of these presents a chance for brands and products that are driven by specific effects or situations. For both men and women, running and hiking ranked as the next most popular fitness activities influenced by cannabis use. The potential advantages align with a human-centered approach that prioritizes innovation and collaboration, ensuring that human well-being remains central to the deployment of these technologies.
By establishing behavioral connections (the gym-as-clinic is emerging as a care center for GLP-1 patients), many of whom are newcomers in fitness requiring guidance that physicians may not provide. With the decline of anti-diet dogma (body neutrality messaging intersected with pharmaceutical outcomes), and the concept of “strong not skinny” expanded to encompass individuals on medication. As weight loss medications become more widely available—with prices dropping to approximately $150 per month for upcoming pills—they are reshaping gym routines (shopping lists), and even approaches to menopause care. A feat of modern medicine, drugs don’t replace lifestyle habits but offer a much-needed lifeline for many. From GLP-1s to wearables (significant moments this year spanned gyms), consumer packaged goods, health technology, activewear, and more, revealing the macro shifts driving these trends. However (2025 represented not only growth but also a period of transformation), as wellness became a fundamental aspect of cultural discourse.